Google recently made a few enhancements to their Spam folder in Gmail, providing end-users with information on why messages land there. As an email marketer, email deliverability is essential to success. You need to have confidence that your emails are making it into your prospect’s email inboxes. If your emails are being caught in the spam folder it’s important that you understand why messages go to spam in gmail and what you can do about it.
Google has cranked up the anti-spam dial, which can unfortunately affect legitimate email senders too.
Ask any person who uses Gmail about the spam emails they receive in their inbox and they will likely reply, “What spam?”. That’s Google’s gmail spam filter in action; it’s really good.
That being said, there’s another side to that story that Gmail users aren’t usually aware of – Sometimes good messages silently land in their spam folder without them noticing.
Lets dig in and see what information we can find to help you understand why emails get caught in gmail’s spam folder.
Login to your gmail account, go to your Spam folder and select one message in your Spam folder. You’ll see a yellow notification located just below the subject line and sender information that looks like this:
That “Learn more” link included in the spam email notification will most likely take you to this webpage that explains why messages are delivered to the Spam folder and provides a few recommended solutions.
I won’t be the first to admit that the reasons included aren’t quite as technical as us email marketers would prefer, but the explanations do offer action-oriented advice you can implement to improve email deliverability.
Are YOUR Messages Getting Caught In the Spam Folder?
To see what Google thinks of the messages in your marketing emails, create a separate Gmail email address and add it to your email marketing database. Include this This email account will be used to test your email broadcasts and allow you to carefully monitor where your messages land. If it lands in the Spam folder, you will know that other @gmail.com email addresses in your email broadcasts aren’t getting your email to your inbox.
A good idea to improve your Gmail inbox placement is to politely ask your recipients on transactional emails, post-purchase or initial double-opt-in email messages to click “Always show images from [you].” This will allow future emails from you to be delivered and raises the level of engagement they have by showing images and improves open-rate tracking.
You can keep up with changes and learn more about why messages end up in your Gmail spam folder, on the official gmail blog.
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