Are you looking to grow your small business’ visibility? You’re on the right track if you’re turning to Twitter for exposure, but did you know that while you may be gaining followers steadily, you can speed up that process by planning an advertising strategy? Check out the five ways you can advertise on Twitter, find the social strategies that work best for your small business and get to Tweeting!
This form of advertising occurs with regular publishing of updates and networking with customers. Typically when a small business first joins Twitter, they will try and drum up followers through a variety of engaging tweets, thoughts, shares and conversations and these new followers
Become an active participant in timely events and topics by responding thoughtfully to time-sensitive news and information. Don’t be afraid to add your own perspective to spark conversations, responses and retweets.
3. Partnering with a Peer
After establishing a presence on Twitter and gaining a decent amount of loyal followers, your small business will want to build a relationship with someone who has established a larger, active audience. The benefits to your small business are obvious through the amount of exposure you’ll gain, however, you must be sure your small business is offering something of value to your new partner in order to allow the partnership to thrive.
4. Twitter Paid Advertising
You can advertise your business’ account and promote individual Tweets to increase the size of your audience on Twitter. You will pay based on cost-per-click and need to set a daily budget that should also take into account desired exposure and do keep in mind that Twitter will give more exposure to a tweet that pays them $1.50 instead of $.50.
5. Capture Leads with Twitter
If you’re already advertising on Twitter, you can capture leads directly with “Lead Generation Cards.” It is brand new and integrates with some small business marketing software like Infusionsoft, Constant Contact, HubSpot and many others. This is how Twitter explains it:
“Think of a Lead Generation Card as a landing page within a Tweet. This landing page is streamlined to let users effortlessly express interest, but its simplicity also makes lead generation more efficient for you. Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing marketing automation or CRM system.”
This is the latest addition to the Twitter Cards concept, which aims to create more engaging content on Twitter.
So, as you can see, you have plenty of options to advertise your small business on Twitter, ranging for free and organic to paid promotions to target users. For any questions, reference this FAQ post from Twitter and to refine your small business’ social media plan, download Infusionsoft’s e-book, “How to Convert Fans and Followers into Customers.”
This post 5 Ways to Advertise Your Small Business on Twitter was first published on the Big Ideas Blog.