We’re introducing a new feature on our blog — Fun Fact Friday — that gives you to quick and easy insight on some of the cool numbers and metrics about our company.
This week, we’ll share some interesting stats about the email marketing features of Infusionsoft. If you have any suggestions or ideas for stats that might intrigue you, be sure to let us know in the comments.
Email marketing is a big part of what we do at Infusionsoft to help small businesses succeed. But it’s not all we do. We offer an amazing CRM, a cash-generating e-commerce platform and a powerful automation engine. Integrating these features under in one platform gives small businesses the ability to generate leads, increase sales and save time.
Source: Infusionsoft; Data from the past 12-week period.
We send a majority of our email to ISPs that are not in the top five email services. For context, we provided a visual that indicates the where our email traffic typically goes. So, what does this mean for you? Well, a number of those ISPs (in the “Other” category) run your email messages through a series of content filters, which our free Spam Scoring feature is based on. Pay attention to your Spam Score especially when it exceed 5 or more.
Our suggested best practices and active enforcement of our Acceptable Use Policy allows you to confidently send permission-based email from the Infusionsoft network with up to 99.8% deliverability. As a result, we now deliver over 82 million email messages per week on behalf of you. That’s a lot of email!
Great job and keep it up! For more email marketing best practices, check out our list of 25 email marketing tips or download our guide showing the anatomy of the perfect email.
Read more about this post, Fun Fact Friday: Infusionsoft Email Stats on The Infusionsoft Blog.