At Infusionsoft, our company is driven by a core vision that consists of a purpose, core values and a strategic mission. These blend to create the results-oriented and growth-minded environment that ultimately enables us to deliver significant value to you.
Some might think that ‘company culture’ is fluff and the only thing that matters is building a great product. We believe that investing in a great culture, high employee engagement and developing an environment rich with opportunity paves the way for product innovation and business growth.
Examples of companies that have purpose-driven company cultures include Zappos, Dyn, Southwest Airlines, TOMS Shoes, Khan Academy and Whole Foods Market. Think about what is special about these brands? It’s not necessarily their products, but the higher purpose, service and the employees themselves who are represented in these organizations.
And here’s an interesting chart indicating that higher employee engagement correlates with higher profitability. Source data is from Gallup and compiled by YScouts.
So, what’s our company’s purpose? It’s to help small businesses succeed. This shouldn’t come as much of a surprise since we offer our software exclusively for small businesses, we produce educational content to help small businesses and we bring thousands of entrepreneurs together to celebrate their success and strategies together every year at InfusionCon.
Like you, we have ambitions, too. Our current mission is to create and dominate the market of all-in-one sales and marketing software for small businesses, with 100,000 customers worldwide. It will happen because when we help you succeed, you can’t help but tell other entrepreneurs about us.
Our company’s Core Values serve as the foundation that enables us to deliver on our purpose and accomplish our mission. And they are near and dear to us. So, to that end, here is an infographic detailing our company’s Core Values.
Read more about this post, Fun Fact Friday: Purpose-Driven Organizations Scale Effectively on The Infusionsoft Blog.