I want to introduce you to Ken Chandler who is the owner of Presidential Pools in Scottsdale, Arizona. He has been a huge fan of us for a good reason. Since he implemented Infusionsoft, he was able to use four marketing campaigns to generate upwards of $100,000 in revenue. These campaigns aren’t very complex, but they deliver a massive amount of value to his small business.
As you could imagine, in Arizona, there are many landscaping and pool builders. How does a small business like Ken’s compete and attract the right kind leads? Presidential Pools had a need to educate and qualify leads so they are ready to purchase a pool when they get on the phone. Like many small businesses, the depressed market affected their business. They went from building 2000 pools in 2006 to only 500 pools in 2010. They had to make a major shift in their sales and marketing approach … and they did!
Previously, they entered leads into multiple systems and had to manually market to them, which caused the company to miss out on hundreds of interested leads that were likely ready to buy.
Since Presidential Pools adopted Infusionsoft, they were able to capture contact information from visitors to their website and sent people an informative guide that illustrated different types of pools could have installed. By capturing and following up with every lead, they can easily keep the company top of mind when someone considers building a custom pool. Pictured below is how they capture leads from their website:
Instead of going right after the sale, they offer helpful information to prospective buyers. Specifically, they educate them on what qualities to look for among reputable pool builders and tips to prepare them for the intimidating process of designing the perfect pool. This content is great because it helps leads become better informed without being pushy about it. Instead of going after every lead, they are able to work with the ones who show a strong interest. At specified intervals, a follow-up message is sent to check on the interest level from people who request the free report.
With this marketing approach, Ken attracted the right kind of leads who wanted to build a custom pool. A benefit of this automated process is that the leads already know what they want, so they are able to shorten the introductory discussions with new customers. These emails are great conversation starters because all someone needs to do is hit ‘Reply’ or click the necessary links to discuss their options with a member of his team.
With Infusionsoft, Ken stays in touch with leads, communicates with customers and generates referrals easily. Considering that a majority of custom pool builders fail to follow up with leads, this gives them a strategic advantage to build and develop relationships with their leads and eventually win the sale.
With guidance from our Success Coaches, Ken and his team developed effective marketing campaigns that nurture leads throughout their customer lifecycle. They were able to customize it to fit their needs so they can close more sales efficiently.
Since they implemented Infusionsoft, they are able to capture four times more leads than before. As a result, they realized about $100,000 in additional revenue. That’s quite a splash from implementing our affordable marketing automation software!
Ken recently emailed me after he returned from a vacation (a dream for most entrepreneurs) and wanted to let you know that he loves our free customer training and gets a lot of value from attending the weekly Mastermind Webinars with Jordan Hatch. We have this additional support available to ensure all users are successful in their business. If you haven’t done so already, visit our Help Center to see how we can help you succeed.
So, what are you leaving on the table by not automating your lead generation campaigns? Watch Ken’s story about Infusionsoft and learn more about how we can help you.