When it comes to marketing your business, Facebook and Twitter seem like a perfect method to drive traffic and generate leads. However, most small businesses that use social media advertising experience a steep learning curve and ultimately do not generate leads and sales for their business. I want to help you not waste money on social media ads by sharing a few quick fixes that every small business should implement before advertising on Facebook and Twitter.
Facebook and Twitter make it look easy for any entrepreneur to get their message in front of their audience. After all, just connect your credit card and boost your posts and promote your tweets, right?
Wrong.