Building a lifecycle marketing campaign can be intimidating for a small business owner if they haven’t made one before. You don’t want to lose your prospects or disappoint your customers, so quality is king when it comes to building an effective customer lifecycle campaign. After implementing nearly hundreds of successful lifecycle campaigns, we’ve discovered several recommendations to ensure your lifecycle marketing campaign is successful.
As a small business owner, you are probably more focused on serving your customers more than the technology that powers your website. However, there will come a time in every entrepreneur’s journey when they will need to update their website and be able to maintain some aspects of it themselves. WordPress has become an excellent platform for small businesses so they can attract traffic, convert customers, and build a professional brand that consumers trust.
What should a small business look for in their content management system?
When it comes to marketing your business, Facebook and Twitter seem like a perfect method to drive traffic and generate leads. However, most small businesses that use social media advertising experience a steep learning curve and ultimately do not generate leads and sales for their business. I want to help you not waste money on social media ads by sharing a few quick fixes that every small business should implement before advertising on Facebook and Twitter.
Facebook and Twitter make it look easy for any entrepreneur to get their message in front of their audience. After all, just connect your credit card and boost your posts and promote your tweets, right?
We have too much content out there, folks. (Or maybe in your case, not enough.) Content on the web today has become a commodity, and there’s a race to the bottom to drive the minimum of impact for the lowest price. It’s no surprise how we got here, but there’s hope for those who want to do content right. A content strategy strengthens your entire marketing program, especially digital marketing.
What is a content strategy?
Kristina Halverson summed content strategy perfectly. Content strategy is the practice of planning for the creation, delivery, and governance of useful and usable content.
Let’s break all that down.
Since I published my review about Progressive Snapshot nearly four years ago, it has helped more than 340,000 people learn about my experience with Snapshot. I didn’t expect as much of a response from visitors. I’d like to share more thoughts on these vehicle telematics devices and respond to a few themes in the comments people posted.
Although Progressive never contacted me, it was evident they reacted by providing more education for prospective Snapshot users. When I signed up, Progressive didn’t outline precisely how driving behavior affects discounts, aside than being a “good” driver. Currently, their website doesn’t get into the minutia, but I would contend that the minutia is what will determine if a driver is a good candidate for the program.