We have too much content out there, folks. (Or maybe in your case, not enough.) Content on the web today has become a commodity, and there’s a race to the bottom to drive the minimum of impact for the lowest price. It’s no surprise how we got here, but there’s hope for those who want to do content right. A content strategy strengthens your entire marketing program, especially digital marketing.
What is a content strategy?
Kristina Halverson summed content strategy perfectly. Content strategy is the practice of planning for the creation, delivery, and governance of useful and usable content.
Let’s break all that down.